Product Description

Turn prospects into business relationships

Find and nurture more sales-ready leads by moving beyond basic email marketing. Connect sales and marketing, automate processes, and make smarter decisions to maximize your marketing ROI.

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Create and nurture leads

Generate more leads across multiple channels and nurture sales-ready leads with personalized experiences.

Align sales and Marketing

Prioritize leads, automate hand-off, and track progress with shared information and connected processes.

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Make smarter decisions

Improve marketing ROI with embedded intelligence and analytics that track marketing performance.

Innovate with a modern and adaptable platform

Drive innovation with an application that's easy to tailor, extend, and connect to other apps and services you already use.



Features

Innovate with a modern and adaptable marketing and sales software platform

Adapt quickly

Accelerate time to market and adapt the application to your needs with no-code visual editors and tools that make it easy to build and deploy web and mobile apps.

Extend and connect

Automate processes across Dynamics 365 applications and third-party systems for better service engagement experiences.

Invest with confidence

Rely on the Microsoft cloud platform to reduce the cost and complexity of operating a global infrastructure, and trust our state-of-the-art datacenters to safeguard your data.

Drive Innovation

Transform your customer interactions with deep insights provided by artificial intelligence that guide your teams to the right business outcomes.

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Align sales and marketing

Create one view for the customer

Share one source of information about contacts, leads, and customers to deliver consistent results across the buyer's journey with Microsoft Dynamics 365 for Sales.

Track prospects throughout their journey

Move prospects more efficiently through the marketing and sales funnel with automated workflows that optimize the buyer's journey using marketing automation software.

Hand off sales ready leads

Prioritize leads ready for sales engagement with multiple lead scoring models and sales readiness grades.

Increase productivity

Use familiar Office 365 tools like built-in Word templates to easily create professional documents, Excel templates for analyzing marketing activities and SharePoint for collaboration with colleagues, leads, and customers.

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Make better decisions

Focus on top priorities

Use embedded intelligence like dynamic segmentation to target the right audience, multiple lead scoring models to prioritize leads, and customer interactions insights to personalize engagement.

Measure results in real time

Track campaign performance and marketing activities with configurable dashboards and PowerBI analyzers.

Identify customer needs

Conduct online surveys to better understand your customer needs and apply learning to your marketing investments.

Improve social engagement

Use social insights to gain competitive intelligence, measure, and manage your brand reputation.

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Create and nurture leads

Run multichannel marketing campaigns

Attract the right prospects and nurture leads from email marketing, web landing pages, webinars, phone calls, and events using the Dynamics 365 Connector for LinkedIn Lead Generation Forms.

Personalize experiences

Use configurable templates and designer tools to setup your buyer's journey and personalize experiences based upon customer engagement.

Simplify event management

Execute in-person and virtual events with ease by managing registrations, speakers, venue logistics, and attendance data in partnership with industry leading webinar provider ON24.

Engage customers across social channels

Use Microsoft Social Engagement to build a social presence, source new leads, and engage with prospects and customers across social channels.